Online shopping takes place across multiple screens, according to [pdf] August 2012 research conducted by Sterling Brands and Ipsos on behalf of Google. The survey found 2 in 3 respondents using multiple devices sequentially to shop online, with the path to purchase beginning on a smartphone for 65% of those respondents. Of those beginning the shopping process on a smartphone, 61% continued on a PC or laptop, and 4% continued on a tablet. (more…)
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Smartphones Launch 65% Of Multi-Device Shopping Journeys
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