Gender Differences Apparent In Mobile Shopping Habits

Women and men may both be active mobile shoppers, but they differ significantly on the specific shopping activities they perform, according to September 2012 findings from uSamp. Some 44% of women on the uSamp’s mobile panel have used a mobile coupon, versus 35% of men. Yet men are more likely to have made a mobile purchase (45% vs. 34%), as well as a mobile payment (46% vs. 32%). (more…)