Telecom Marketers See Need to Build Better Customer Relationships

Telecommunications marketers are seeing a need to forge stronger relationships with their customers, per results [download page] from a CMO Council survey sponsored by Ricoh. Asked their top 3 customer engagement priorities for the year ahead, 47% said they would focus on retaining relationships and building stronger affinity with existing customers, while 40% plan to improve the relevance and value of communication and content. (more…)