B2C, B2B Marketers’ Lead & Sales Gen Success Differ Across SocNets

9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities, with performance varying by company type and social network, per results [download page] from a Webmarketing123 survey. Some 39% of B2B marketers report generating leads from Facebook, and 19% report generating sales from the social network, Somewhat predictably, B2C marketers have far higher success with Facebook, with 67% generating leads and 39% generating sales. (more…)