TV is a significant catalyst for search on both smartphones and computers (PCs and laptops), according to [pdf] August 2012 research conducted by Sterling Brands and Ipsos on behalf of Google. Among the study’s multi-screen participants (such as those who use a smartphone while watching TV), 22% of smartphone searches were prompted as a result of watching TV. 17% were the result of seeing a TV commercial, and 7% from seeing a TV program (crossover between the two resulted in a total less than 24%). (more…)
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TV Prompts Searches For Some Multi-Screen Users
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