Younger Boomers Outspend Older Boomers, Seniors On CPG

Younger Baby Boomers (Americans born between 1956 and 1964) outspend older boomers (born between 1946 and 1955) on consumer packaged goods (CPG), according to [download page] September 2012 findings from SymphonyIRI. Younger boomers are outspending older boomers by nearly 10% in 2012 (index scores of 108 and 101, respectively), and are outspending more senior Americans (born 1925-1945) by an even greater amount (108 vs. 93). (more…)