Top 10 Broadcast TV Engagement, Week of Feb 25-Mar 3, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb 25-Mar 3, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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CSR and Sustainability Programs Said Not Well Integrated into Corp...
Despite a perception that corporate social responsibility (CSR) and sustainability programs can impact corporate reputation, companies that have these programs in place often fail to integrate them...
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Local TV’s Audience Dips, As Digital News Consumption Grows
Local TV saw a significant 6.5% drop in audience size between 2011 and 2012, finds Pew Research Center’s Project for Excellence in Journalism in its State of the News Media 2013 study. Network TV also...
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Email in Q4 2012: Open Rates Up Y-O-Y, but Click Rates Fall
The average email open rate rose to 27.4% in Q4, a slight increase from 27.2% in Q3, and a significant 10.5% gain from Q4 2011′s 24.8%, according to [download page] a new report from Epsilon. But click...
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Most Millennials Are Using Multiple Devices to Access Email, SocNets and Video
It’s not really headline news that consumers are engaging in cross-channel behavior, but the extent to which they are doing so is noteworthy. According to a new report [download page] from Experian...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 15-17, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Americans Don’t Watch 41% of Their Recorded TV Content
Motorola Mobility has released its “Fourth Annual Media Engagement Barometer,” containing some interesting statistics on TV and DVR usage. As noted by Nielsen, DVR usage has increased in recent years,...
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9 in 10 Consumers Believe Service Quality Should Transcend Channels
Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response,...
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One More Time: Email Frequency Chief Culprit in Unsubscribes
Time and again, consumers say message overload drives them away (see here and here for examples). Now, another survey [download page], this time from BlueHornet finds a similar result, with frequency...
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Traditional Media Still Reaches Early Adopter Millennials
52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices as sources of information, communication, and...
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US 2012 Benchmark Ad CTRs: In-Stream Video at 1.11%; Mobile at 0.88%
DG MediaMind has released its latest report benchmarking performance metrics for several online ad types and formats across dozens of countries and verticals. The study finds that in the US, the...
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Correlation Found Between Twitter Buzz and TV Ratings
An increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups, finds Nielsen in a study conducted with SocialGuide. Analyzing tweets about live TV, the...
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European Turnaround Spurs Rise in Global Marketing Budgets
Budget conditions continue to improve this month, details Warc [pdf] in its latest Global Marketing Index. The budget component of the index improved to a reading of 52.4 this month from 51.7 in...
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Viewable Rates of Rich Media Ads Differ Significantly by Vertical, Format
63% of rich media ads are viewable, finds DG MediaMind in a new report that uses analyzed data from the month of September 2012 to arrive at its conclusions. Viewable rates ranged from a high of 73%...
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Local Biz Spending on Promotions Easily Trumps Ad Dollars
Local businesses spent $169 billion on local promotions last year, roughly 82% more than the $93 billion they spent on local advertising, finds Borrell Associates in a new study. Spending on promotions...
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US Consumers Seen Behind the Curve in Live Social Chatter About TV
Nielsen has just released a study detailing a correlation between Twitter buzz and TV ratings, but how many Americans follow social conversations related to TV content? According to one survey, from...
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26% of Americans Own a Laptop, Smartphone, and Tablet
The rapid increase in smart device penetration in the US means that 26% of Americans surveyed late last year reported owning a laptop, smartphone and tablet, up from 10% in 2011, per results from...
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18-24-Year-Old Smartphone Owners Send and Receive Almost 4K Texts per Month
The Pew Research Center reported in late 2011 that 18-24-year-olds were sending and receiving 3,000 text per month. Well, according to new data [download page] from Experian Marketing Services’...
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Promotions, Recommendations Lead Consumers to Try New Fashion Retailers
Consumers are trying out new fashion retailers, and are lured into doing so by good deals rather than advertising, finds Market Force Information in a new study. 39% of respondents, surveyed last year,...
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