European Turnaround Spurs Rise in Global Marketing Budgets

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Clik here to view.Budget conditions continue to improve this month, details Warc [pdf] in its latest Global Marketing Index. The budget component of the index improved to a reading of 52.4 this month from 51.7 in February, as Europeans recorded budget growth (50.5) for the first time since the index’s beginning in October 2011. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.) (more…)