Email in Q4 2012: Open Rates Up Y-O-Y, but Click Rates Fall

The average email open rate rose to 27.4% in Q4, a slight increase from 27.2% in Q3, and a significant 10.5% gain from Q4 2011′s 24.8%, according to [download page] a new report from Epsilon. But click rates continued to lag, unchanged from Q3′s 4.5%, but down 13.5 from Q4 2011′s 5.2%. A recent report from Experian CheetahMail also found open and click rates to be moving in opposite directions. (more…)