26% of Americans Own a Laptop, Smartphone, and Tablet

The rapid increase in smart device penetration in the US means that 26% of Americans surveyed late last year reported owning a laptop, smartphone and tablet, up from 10% in 2011, per results from Deloitte’s latest “State of the Media Democracy” survey. The biggest jump came in tablet penetration, almost tripling between 2011 (13%) and 2012 (36%). The results come on the heels of a report from the NPD Group that the combined number of smartphones and tablets owned by American consumers has surpassed the installed base of computers for the first time. (more…)