Promotions, Recommendations Lead Consumers to Try New Fashion Retailers

Consumers are trying out new fashion retailers, and are lured into doing so by good deals rather than advertising, finds Market Force Information in a new study. 39% of respondents, surveyed last year, said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% from 2010. Among those who tried a new retailer, the top triggers were a sale, promotion or discount (19%) and a recommendation from a friend (17%). (more…)