Clik here to view.
Native Video Ads Seen Outperforming Pre-Rolls in Brand Lift
A study examining 5 leading advertisers who served the same creative message in both pre-roll and native advertising formats has found that the native videos drove higher brand lift in each of the 5...
View ArticleClik here to view.
Easter Celebrants to Keep Spending Flat This Year
The average Easter celebrant is expected to spend $145.13 on items ranging from candy to clothes for this year’s Easter holiday, basically unchanged from last year’s $145.28, per results from a NRF...
View ArticleClik here to view.
Personalized Promotional and Triggered Emails Seen Delivering Strong Results
Personalized promotional and triggered emails deliver stronger open and click rates than their non-personalized counterparts, and also generate higher transaction rates and revenue per email, details...
View ArticleClik here to view.
4 in 5 Americans Multitask While Watching TV
A recent MarketingCharts analysis of Nielsen data found slightly declining rates of traditional TV consumption among youth, with steadier rates among older Americans. But as TV increasingly becomes...
View ArticleTop 10 Broadcast TV Engagement, Week of Mar 4-10, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar 4-10, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
PR Measurement Hindered by Lack of Resources, Knowledge
About 4 in 5 public relations (PR) professionals measure their PR efforts, but several roadblocks challenge their effectiveness, according to [download page] a new Ragan/NASDAQ OMX Corporate Solutions...
View ArticleClik here to view.
Watching TV is Americans’ Favorite Media Activity; Videogames Important to Youth
64% of Americans rank watching TV (on any device) as one of their top-3 media activities, down from a high of 71% in 2009 and 2010 but enough to keep TV viewing as America’s favorite media activity,...
View ArticleClik here to view.
Few Consumers Trust Social Media Marketing, Internet Ads
A Forrester Research survey [download page] of almost 60,000 US online adults and more than 15,000 European online adults reveals that few trust common types of digital advertising and promotions such...
View ArticleClik here to view.
Mobile App Traffic Seeing Strong Growth
A recent study from Compuware found that 85% of mobile application users prefer them to the mobile web, primarily as a result of convenience and speed. Now new data from Jumptap suggests that mobile...
View ArticleClik here to view.
Mobile Travel Sites and Apps Mostly Accessed From Home
A study released last year found that 68% of consumer mobile phone use occurs in the home, and new survey results from ForeSee reveal that “mobile” is indeed not synonymous with “on the go” when it...
View ArticleClik here to view.
Retail Website Load Times Get 22% Longer in One Year
Between December 2011 and 2012, the median load time for home pages of top North American retail sites (the Alexa Retail 2000) slowed 22% from 5.94 to 7.25 seconds, finds Radware [download page] in a...
View ArticleClik here to view.
2 in 3 Global Execs Say Use of Social Tech Increases Marketing Effectiveness
83% of executives from around the world surveyed in 2012 reported using at least one social technology, up from 72% in 2011, per results [pdf] from a new McKinsey survey. Of those, 9 in 10 reported...
View ArticleClik here to view.
Facebook Use on Smartphones Heavier on the Weekend
A new study from IDC, sponsored by Facebook, suggests that smartphone owners spend more time accessing Facebook and engaging in a variety of activities on the social network on the weekend. The survey,...
View ArticleClik here to view.
Tablets Come Out at Primetime – And So Do Smartphones
A study by Chitika of web browsing by time of day shows that smartphone and tablet usage in the US and Canada peaks at 9PM, whereas desktops reach their highest levels during the workday. The analysis,...
View ArticleClik here to view.
Local Biz Searchers Using Mobile or Tablet More Likely to Purchase Than...
Almost 86 million people use their mobile phones to seek local business information in the US, according to results from the Neustar Localeze and 15miles Sixth Annual comScore Local Search Usage Study...
View ArticleTop 10 TV Engagement (English Broadcast), Week of Mar 11-17, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 TV Engagement (Hispanic Broadcast), Week of Mar 11-17, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar 11-17, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Millennial Parents More Willing to Spend on Family Entertainment
Millennial (18-35 in 2012) parents are twice as likely as non-Millennial parents to say they’re spending more on family entertainment than they were a year ago (36% vs. 17%), finds Mintel in new...
View Article