Personalized Promotional and Triggered Emails Seen Delivering Strong Results

Personalized promotional and triggered emails deliver stronger open and click rates than their non-personalized counterparts, and also generate higher transaction rates and revenue per email, details Experian Marketing Services [download page] in a new study. For promotional mailings, emails with personalized subject lines had an average open rate of 19.5%, compared to 15.1% for those without personalization. (more…)