A study by Chitika of web browsing by time of day shows that smartphone and tablet usage in the US and Canada peaks at 9PM, whereas desktops reach their highest levels during the workday. The analysis, based on a sample of tens of millions of mobile and desktop-based online ad impressions within the network shows a strikingly similar pattern of usage between smartphones and tablets, though the peaks and valleys for tablet browsing are more pronounced than for smartphones. (more…)
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Tablets Come Out at Primetime – And So Do Smartphones
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