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Customer Satisfaction With Healthcare Services Falls to Lowest Level in...
Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with the healthcare and social assistance sector has fallen to a score of 75.1 on the ACSI’s 100-point...
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Fastest-Growing Consumer Electronics Products, by Household Adoption
Source: Consumer Electronics Association (CEA) Notes: Mobile devices represent the two fastest-growing consumer electronics (CE) products this year when measured by absolute percentage point growth...
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Marketing Leaders Want More Data-Driven, Explorative Team Cultures
9 in 10 marketing leaders feel that culture plays a very (60%) or somewhat (30%) influential role in enabling the brand experience, but only about one-quarter believe that their team’s culture needs no...
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Which Marketing Channels Drive Phone Calls to Businesses?
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses, according to an Invoca analysis of 32 million phone calls throughout 2014. But are these...
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Pay-TV, Broadband Subs Continue Moving in Opposite Directions
Source: Leichtman Research Group (LRG) Notes: Although the pay-TV subscriber market continues to be larger than the broadband subscriber market, that gap continues to narrow, per the latest data from...
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Top Industries by Share of Digital and Mobile Ad Spend in 2015
Source: eMarketer Notes: Retail will continue to be the largest-spending vertical on US digital advertising, according to eMarketer’s latest estimates, accounting for 22% share of total spend. That...
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The World’s 10 “Most-Chosen” FMCG Brands
Coca-Cola is the “most-chosen” FMCG brand in the world for the third consecutive year, chosen roughly 5.7 billion times in the 52-year period between October 2013 and October 2014, according to the...
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What’s Holding Back Further Use of Content Marketing and Native Advertising?
Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being,...
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Consumers’ Spending Trends, by Category
Source: Gallup Notes: Consumers are spending more on necessities such as groceries (55% spending more), utilities (45%) and healthcare (43%), with these being the three categories in which the largest...
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One-Quarter of Premium Video Ad Views Occurred on Mobile Devices in Q1
Source: FreeWheel [download page] Notes: Premium digital video ad views continue to migrate to devices outside of desktops and laptops, per FreeWheel’s latest quarterly report, with strong growth in...
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Out-of-Home Media Touted For Ability to Reach Consumers Prior to Mobile...
Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile...
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Majority of US Smartphone Owners Say They’ve Used A Mobile Payment Service....
Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal (85%), Google Wallet (51%) and Apple Pay (45%), and of those almost 6 in 10 currently use at least one,...
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Not All City People: Millennials Just as Likely to Identify as “Suburbanites”
Source: Urban Land Institute [pdf] Notes: Some 37% of Millennials (aged 19-36 at the time of the survey) identify as “city people,” while 36% consider themselves “suburbanites,” according to an Urban...
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Share of Digital Ad Dollars Spent on Branding, by Industry, in 2015
Source: eMarketer [download page] Notes: Branding will be the primary objective of 42% of US digital ad spending this year, forecasts eMarketer, a slight increase from 40.9% last year but well below...
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B2C and B2B Marketers Name Their Most Important Social Platforms
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%), while for B2B marketers LinkedIn is on par with Facebook (88% each) as the most commonly used social platform,...
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B2B Research: Don’t Sleep on the Sales Rep
A recently-released study from SiriusDecisions made some waves in the B2B marketing world, as it challenged the notion (spurred in part by SiriusDecisions’ own research) that digital has...
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Brands’ Email Volume Continues to Grow in Q1
Source: Experian Marketing Services [download page] Notes: Brands’ email volume grew by 15.5% year-over-year in Q1 2015 says Experian Marketing Services in its latest quarterly email benchmark report,...
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Weekend Reading, 5/29/15
Apple is back on top as the world’s most valuable brand, according to the 10th annual “BrandZ Top 100 Most Valuable Global Brands” report from WPP and Millward Brown. With a total brand value of almost...
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Majority of US Households Now Have a TV Connected to the Internet
Source: Leichtman Research Group (LRG) Notes: Some 56% of US households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming...
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Companies’ Most Effective CSR Info Communication Channels, Per Consumers
Source: Cone Communications / Ebiquity [pdf] Notes: How should companies communicate information about social and environmental programs and products? For consumers, communication on the product itself...
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