The World’s 10 “Most-Chosen” FMCG Brands

Coca-Cola is the “most-chosen” FMCG brand in the world for the third consecutive year, chosen roughly 5.7 billion times in the 52-year period between October 2013 and October 2014, according to the latest annual rankings [pdf] from Kantar Worldpanel. In fact, 43.4% of households purchased the brand an average of 13.4 times last year; while #2 Colgate had higher penetration among households (64.6%), it was purchased less frequently (6.4 times on average). (more…)