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Mother’s Day Spending Set for Growth This Year
Americans are expected to spend an average of $173 on Mother’s Day this year, up almost $10 (6%) from last year’s total and the highest figure in the survey’s 12-year history, according to the latest...
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Top 500 Traditional Media Advertisers Allocate 1 in Every $12 to Hispanic...
Source: Association of Hispanic Advertising Agencies (AHAA) Notes: The top 500 US advertisers (by spending in network TV, spot TV, cable TV, radio, magazines, newspaper and FSI) allocated an estimated...
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Global Programmatic Ad Spending and Pricing Trends, by Channel
Source: Turn [download page] Notes: Programmatic social ad spend declined by 8% from April 2014 through March 2015 due to consolidation from large publishers which led to a 141% increase in eCPM,...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – April 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – April 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – April 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform TV Websites – April 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Print Media Websites – April 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Which Types of Audience Targeting Are Most Important to Digital Branding...
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns, and that holds true for most company sizes, finds a...
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Consumers: Pay-TV Valued, but Changes Wanted
Roughly two-thirds of US adults pay for the majority of the TV content that they watch in their home, according to results from an Irdeto survey [pdf] conducted by YouGov, and two-thirds of those...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – April 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Real Estate Websites – April 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Travel Websites – April 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – April 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Millennials Most Likely to Say They Trust Businesses to Keep Their Personal...
Source: Gallup Notes: Some 44% of Millennials believe that their personal information is actually kept private by the businesses or companies they do business with all or most of the time, compared...
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Half of US Mobile Subscribers Aged 65+ Now Own A Smartphone
Source: comScore Notes: Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 (the 3-month average ending in March), up from 74.9% in Q4 2014 and 68.8% in Q1 2014,...
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What Wins Customers Back After A CX Failure?
Roughly 3 in 4 consumers surveyed across 9 countries have experienced their “worst CX failure” within the past 2 years, according to a report from SDL. Customers most often ascribed failures to the...
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Low Click-Through Rates A Top Challenge For Email Marketers
Low click-through rates present the biggest obstacle to email marketing success, finds Ascend2 and its Research Partners in a global survey [download page] of 303 marketing, sales and business...
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Digital Estimated to Influence Half of In-Store Retail Sales
Source: Deloitte [pdf] Notes: Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the year prior, says...
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Weekend Reading, 5/15/15
Eight in 10 affluents (consumers with household income of at least $75,000) report planned to travel for pleasure in the following 12 months, according to [download page] a Shullman Research Center...
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