Low Click-Through Rates A Top Challenge For Email Marketers

Low click-through rates present the biggest obstacle to email marketing success, finds Ascend2 and its Research Partners in a global survey [download page] of 303 marketing, sales and business professionals, roughly two-thirds of whom are B2B-focused. Interestingly, mobile device use emerges as the least challenging obstacle, although it may be a contributor to respondents’ click-through rate challenges. (more…)