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Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues
Source: Facebook Notes: Facebook’s advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network reported on Wednesday, although that was slightly below analysts’...
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2015’s Most Reputable Companies
Source: Reputation Institute [download page] Notes: The BMW Group is this year’s most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt...
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Estimated Mobile Share of US Organic Search Traffic, by Engine
Source: Merkle|RKG [download page] Notes: Mobile has grown to account for an estimated 45% share of US organic search traffic in Q1, according to a Merkle | RKG analysis of a cross-section of its...
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US TV Multitasking Behavior, by Generation
Source: Deloitte [pdf] Notes: 9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte’s latest Digital Democracy...
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Tablets Now Reportedly in a Majority of US Households
Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year, reports Nielsen [download page] in a recent study. Tablet penetration stood at 50% or higher in 20...
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Benefits of Card-Linked Marketing, According to Online Banking Users
Source: Cardlytics Notes: More than 8 in 10 US adults who use mobile or online banking applications see some benefits to using card-linked marketing (e.g. special offers such as coupons or discounts,...
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US Facebook Brand Post Interaction Rates, by Post Type, in Q1
Source: Adobe [pdf] Notes: Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types, details Adobe, which notes that algorithm changes in Q3 2014 have boosted...
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Radio Listeners: AM/FM Still Strong; Digital Platforms Key for Youths’ Music...
AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school...
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Consumers: W-O-M, TV Ads Have Broadest Purchase Influence
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+...
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Facebook Commands Vast Majority of Social Sharing Activity in Q1
Source: ShareThis Notes: Facebook represented 84% of content shared to social channels in Q1, reports ShareThis, with its strength more evident on mobiles (87%) than desktops (79%). For the quarter,...
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Weekend Reading, 5/1/15
The Pew Research Center has released its latest annual “State of the News Media” report, a wide-ranging and comprehensive summary of news media trends across various platforms. While one of the...
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Consumers Rate In-Store Personalization Tactics as “Cool” or “Creepy”
Source: RichRelevance Notes: Almost three-quarters of consumers feel OK with scanning a product on their mobile device to see product reviews and recommendations, but their attitudes swing decidedly to...
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US Now Sees More Mobile-Only Than Desktop-Only Adult Internet Users
Source: comScore Notes: There are now more mobile-only than desktop-only adult internet users in the US, says comScore, as the former accounted for 11.3% share of connected adults in March, versus...
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Email Subject Lines: The Latest Data
The topic of email subject lines always generates interest (and some debate) as marketers try to fight through inbox clutter that sees consumers receiving a reported average of 416 commercial emails...
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Top 10 Marketing Charts of the Month – April 2015
This month’s quick-hit set of top charts includes the following topics: the number of Millennials in the US; the “ideal” customer experience; direct media ROI benchmarks; digital marketers’ top...
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B2B Companies’ Twitter Activity and Engagement, by Day of the Week
Source: Brandwatch [download page] Notes: Based on an analysis of the top 200 B2B companies by annual income, Twitter accounts for almost 6 times more English-language company mentions than Facebook,...
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Android Reportedly Passes iOS in Q1 Mobile Ad Revenues, Still Lags in...
Source: Opera Notes: Last year in Q1 Android devices overtook iOS devices in mobile traffic on the Opera Mediaworks platform, and as of this past quarter they’ve now caught up in terms of mobile ad...
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1 in 6 TV Viewers Said to Share Content About Shows Online
Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing, according to a report [download page] from...
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What Motivates Smartphone Users to Download and Use Apps?
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps, details Google [pdf] in a study conducted with Ipsos MediaCT. But downloads don’t...
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Consumer Perception of Retailers’ Data Security Impacts Loyalty, W-O-M
Source: CFI Group [download page] Notes: Slightly fewer than one-third of consumers say they are “very confident” in retailers’ ability to keep their private information secure, although another 38%...
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