Source: Brandwatch [download page]
Notes: Based on an analysis of the top 200 B2B companies by annual income, Twitter accounts for almost 6 times more English-language company mentions than Facebook, finds Brandwatch in a recent report. Interestingly, B2B brands see more engagement with weekend than weekday tweets, with retweets per post roughly twice as high on Saturdays and Sundays than on any other day. Overall, a slight majority (53%) of B2B brands analyzed use Twitter for both broadcast and engagement, although a significant 42% either have no account or no activity on the platform. (more…)