Radio Listeners: AM/FM Still Strong; Digital Platforms Key for Youths’ Music Discovery

AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%), according to the latest annual TechSurvey from Jacobs Media. Consistent with recent research, AM/FM radio continues to benefit from the in-car environment, with roughly half of respondents saying that most or all of their radio listening takes place in the car. (more…)