Companies’ Most Effective CSR Info Communication Channels, Per Consumers

Source: Cone Communications / Ebiquity [pdf]

Notes: How should companies communicate information about social and environmental programs and products? For consumers, communication on the product itself or its package/label is the top choice, cited by 19% as the most effective channel. Beyond that media stories (15%) and advertising (14%) are considered effective communication vehicles, although both have declined from years past. By contrast, more consumers this year (13%) identify social media as the most effective communication channel for information about CSR programs and products. (more…)