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Media Consumption Trends, 2010-2017
Source: ZenithOptimedia Notes: Global internet consumption grew by almost 84% between 2010 and 2014, driving overall media consumption growth of 5.1%, to 485 minutes per day, according to estimates...
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Which Advertising Channels Have the Biggest Purchase Influence on Millennials?
TV ads continue to lead the way among paid media in influencing Millennials’ purchases, according to a newly-released study from MarketingCharts. The report – “Advertising Channels With the Largest...
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China Ranked Top Developing Market For Retail Investment
Source: A.T. Kearney [pdf] Notes: China – predicted to pass the US as the world’s top retail market in 2018 – is back on top as the leading emerging market for retail opportunities, says A.T. Kearney,...
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