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One-Quarter of Premium Video Ad Views Occurred on Mobile Devices in Q1

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FreeWheel-Share-Digital-Video-Ad-Views-by-Device-May2015Source: FreeWheel [download page]

    Notes: Premium digital video ad views continue to migrate to devices outside of desktops and laptops, per FreeWheel’s latest quarterly report, with strong growth in particular coming from smartphones, which accounted for 17% of overall views, more than double a year earlier. OTT Devices also demonstrated rapid growth year-over-year, though their 8% share was consistent with the previous quarter. (more…)


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