Marketers Get Involved In Innovation; Some Turn To Social Media For Ideas

There are 3 areas or business units that are most often involved in bringing innovative ideas to market, finds the Economist Intelligence Unit [pdf], in a November study produced in partnership with Oracle. Asking 226 senior executives worldwide to select up to 3 areas that participate, 47% named the product development team, 45% the marketing team, and 44% the research and development unit. No other unit was cited by more than one-quarter of respondents. That includes IT, surprising given the preponderance of technology in these executives’ innovation processes. (more…)