Premium Content Publishers Favored Over Facebook For Brand-Focused Ad Campaigns

Agencies and marketers rate premium content publishers higher than Facebook for brand-focused advertising, according to [pdf] the Online Publishers Association (OPA), in survey results released November 2012. For example, respondents were more likely to favor premium content publishers in areas such as brand safety (71% vs. 36%), capturing audience attention (63% vs. 29%), providing cross-platform opportunities (60% vs. 29%), and viewability of ads (59% vs. 42%). (more…)