Telecom Tops List of Fastest-Growing Global Ad Spenders

The telecom sector led all industries in global ad spending growth for the first half (H1) of 2012, according to new publicly-released data from Nielsen. The sector increased spending by 7.9% over H1 2011, with the most significant increases coming in the emerging markets of Latin America (up 32.5%) and the Middle East and Africa (up 28.3%). Not far behind, the automotive sector accelerated as H1 went on, finishing up by 6.3% year-over-year. (more…)