Amazon Making Inroads Into Netflix-Dominated Alternative TV Market

While Netflix remains the dominant provider of paid alternative TV services, Amazon Instant Video is gaining traction with consumers, according to survey results released in November by ChangeWave Research. Among respondents who watch paid internet, TV, and video content, 82% in September said they used Netflix, down slightly from 84% in February. During those 7 months, though, the proportion saying they use Amazon Instant Video grew by almost 30%, from 17% to 22%. (more…)