7 in 10 Consumers Prefer “Helpful, Friendly” Salespeople Over Automated Processes

However efficient the automated sales process might be, 7 in 10 global adults (with Americans right on that average) would rather interact with helpful, friendly customer service (meaning live people) than have an efficient, automated sales experience, according to new data released by Ipsos in November. An automated process could be, for example, online, via a smartphone or through an in-store kiosk. On a global basis, women are more likely than men to prefer the live sales experience (73% vs. 67%). (more…)