B2B Publishers Finding More Digital Revenue

Fully 12% of total revenue for publishers (the vast majority of whom publish magazines) is digital revenue, finds [download page] survey results released in November 2012 by Godengo+Texterity, which was audited by BPA Worldwide. The business-to-business (B2B) segment attributes the largest percentage of revenue to digital (16%), but consumer publications, at 14%, are close behind. (more…)