Data Dive: Mobile’s Influence This Holiday Season (Update)

The holiday season is picking up steam, and studies continue to point to a significant role for mobile devices in the shopping process. Anywhere between half and four-fifths of smartphone owners plan to use their devices as shopping tools, depending on the survey, with the most common activities being to compare prices and find locations. The research also finds that consumers will put their devices to work in-store in a variety of ways. (more…)