Smartphones and tablets combined to account for 32% of Google organic search visits during the fourth quarter, up from 30% share a quarter earlier, according to the latest quarterly digital marketing report [download page] from RKG. Google took back the lead in mobile search share from Yahoo, which saw its share of search visits generated from smartphones and tablets drop a point to 31%. Google’s 32% figure in Q4 represents a 5-point increase from a year earlier. (more…)
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Almost 1 in 3 Google Organic Search Visits Estimated to be Mobile in Q4 2013
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