Holiday 2013 Results Wrap-Up

With the holiday season well and truly over (the Super Bowl is the next event-based flood of research), the results continue to roll in, with comScore pegging desktop e-commerce sales growth of 10% for the November-December period, and IBM putting online sales growth (mobile included) at 10.3% for the fourth quarter. Overall, ShopperTrak says that national retail sales grew by 2.7% year-over-year during November and December, while the NRF comes up with a growth rate of 3.8%, in line with expectations, for the period. (more…)