Global Ad Spend Expected to Grow by 5.2% This Year

Global ad spending will increase by 5.2% this year, a significant uptick from the predicted growth of 3.2% for 2013, but a slight cut from a prior forecast of 5.4% growth. That’s according to an updated outlook covering 13 countries from Warc, which strikes a familiar tone with respect to advertising media: all save print can expect an increase in expenditures. Even so, online advertising is the only channel which has seen its forecast revised upward. (more…)