Social Ads Continue to Outperform Networks and Exchanges in Delivering High-Quality Audiences

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Clik here to view.During Q3, social again beat portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest quarterly “Global Media Intelligence Report” [download page] from Neustar Aggregate Knowledge. Based on an analysis of roughly 140 billion ad events, 60 billion impressions and 32 million conversions, the study reveals that social ads performed 34% better than the 4-channel average in delivering such quality users. Social also emerged as the best option for reaching exclusive users at the lowest cost. (more…)