2 in 3 Marketers Say Word-of-Mouth Marketing More Effective Than Traditional Marketing

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Clik here to view.Some 64% of marketing executives believe that word-of-mouth (W-O-M) marketing is more effective than traditional marketing, says a new survey from the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA). While there may be some skew to the survey results (some respondents were drawn from the WOMMA), consumers seem to agree when it comes to the power of W-O-M: a recent survey of global consumers by Nielsen found them more willing to trust and act on recommendations from people they know than any form of paid media. (more…)