Many Millennials Who Forgo Pay-TV Rely on OTA as Main Programming Source

Centris Marketing Science has released some new video viewing data containing two interesting results. Firstly, Millennials (18-34) who don’t subscribe to pay-TV – many of whom may fall into the “cord-never” bucket – appear to be increasingly relying on over-the-air (OTA) options as their main source of TV programming. Secondly, the proportion of young Millennials (18-24) who reported subscribing to Netflix tumbled in Q3 relative to the year-earlier period. (more…)