Consumers Want Speedy Support When Shopping Online

7 in 10 consumers across 7 major markets report being more likely to be loyal to a brand that provides real-time one-to-one assistance at critical moments during their purchase journey, finds LivePerson in survey results released today. More than 8 in 10 say their perception of a brand improves when they have access to real-time, live chat, and that if they can’t access that support within an average of 76 seconds, they’ll choose a different option or abandon the site. (more…)