Video Streaming Gains Prominence During Primetime Hours

When it comes to consumers’ video viewing options during primetime, streaming plays second fiddle only to traditional TV, according to results from a survey sponsored by Crackle and conducted by Frank N. Magid Associates. Among 18-49-year-olds surveyed, a leading 47% said that their most likely consideration is what’s airing on TV at that time, while 21% said their most likely option is what is available from a video streaming service, and 20% look to what’s stored on their DVR. (more…)