Local Media Ad Market Forecast, 2012-2017

The local media advertising market is set to grow at a 2.8% compound annual rate from 2012 through 2017, with traditional media gradually playing less of a role over the coming years, says BIA/Kelsey in its latest market forecast. The researchers estimate the market’s size to be $132.9 billion this year, only a slight rise from last year’s $132 billion, due to a contraction in traditional media revenues. Things are expected to pick up again next year, spurred by online and digital media growth and a steadier year on the traditional media side. (more…)