The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in online content video views. The latest figures from comScore indicate that the number of video ad views grew to 24.5 billion in October, up more than 10% from 22.9 billion the previous month. More impressively, online video ad views have more than doubled from the year-earlier period (10.9 billion), even as the number of online video content views has increased by “only” about a third. (more…)
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Online Video Ad Views Continue to Scale New Heights
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