Pinterest-Generated Sales Occur Long After Product Has First Been Pinned

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Clik here to view.Half of product orders driven by Pinterest occur at least 2-and-a-half months after the product has first been pinned, and half of visits happen at least 3-and-a-half months after first pinning, says Piqora in a recent study, signaling “strong latent demand for products” that are pinned on the platform. The results add to a growing body of research on the shelf lives of actions taken on various social media platforms, with half-lives seen longer for Tumblr posts and YouTube videos, for example, than for Facebook posts. (more…)