Top B2B Companies Lagging in Use of Autoresponders

Optify has released a study [download page] looking at the use of autoresponders by a randomly selected group of 500 B2B companies from the Inc. 5000 2012 fastest-growing companies list. The findings of the study indicate that even among these leading companies, few observe best practices in the use of autoresponders, with the highlight result being that only 24% use immediate autoresponders for their marketing automation programs. (more…)