Small Biz Owners Say Social Media Equally Good at Attracting and Engaging Customers

96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization, per results from a Constant Contact survey. Asked to evaluate which tools are more effective at engaging existing customers and which are better at attracting new customers, respondents were split rather evenly on the effectiveness of social media marketing – with most saying it’s equally effective for attracting and engaging customers. (more…)