When compared to smartphones, tablets show higher ad click-through rates (CTRs) in direct response campaigns and even more so in branding campaigns, according to [pdf] a new report from Adfonic, which notes that tablets win out despite these campaign types typically involving different types of user engagement. Analyzing 11 different verticals, tablet performance proved better in 7, with the biggest gaps seen in style and fashion (106%), lifestyle and health (99%), and entertainment and media (81%). (more…)
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For Many Verticals, Tablets Outshine Smartphones in Click-Throughs
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