The retail industry spent the most on advertising again last year, according to new figures from Kantar Media. At roughly $16.3 billion – up 3% from $15.9 billion in 2011 – the retail sector accounted for more than 11% of total US ad spend (excluding FSI/PSA). Given that Kantar Media only measures display advertising for its online figures, and that the retail industry is the biggest spender in overall online advertising, it’s possible that the Kantar figures actually underestimate retail’s contribution to US advertising. (more…)
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Top Advertising Vertical in the US? Retail, Again.
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