Retail Marketers Prioritizing Brand Building and Sales Over Loyalty

Retail marketers are spending most of their time building their brands and drive sales, and are not as focused on engaging customers or building customer loyalty, finds RSR Research [download page] in a September 2012 report. Asked to rank various priorities according to how much time their company’s marketing department spends on each activity, 29% said building the brand was their highest priority, matched by the 29% who said driving sales was their top priority. (more…)