Email marketers are focusing on greater use of analytics in order to optimize their communications, with 37% naming this a top 5 priority for improving their email programs this year, according to [download page] a Return Path report released in September 2012, conducted by The Relevancy Group. 37% also said the same about integrating their email marketing into social channels and converting social fans and followers. (more…)
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Email Marketers Looking to Increase Use of Analytics, Integrate Social Channels
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