US Consumers Keep Personal Data Even From Trusted Cos; Privacy Concerns Up

American consumers willingly share some – but not all – personal information with companies they trust, according to [download page] September 2012 online survey findings from LoyaltyOne. 50% will share their religious affiliations, 49% their political affiliations and sexual orientation, and 42% their personal income. Yet just 24% will share their online browsing histories, and the same proportion would share their exact location via smartphone as would share their number of sexual partners (both at 15%). (more…)