Profiling 7 Segments of US Smartphone Users

Experian Marketing Services has released a report [download page] segmenting US smartphone owners into 7 groups, ranging from the hyper-connected “prodigies” (who make up 5% of the smartphone population) to the low-usage “talkers” (who make up 13% of users and tend to skew older). Each group is unique in its own right, presenting marketers with different opportunities to target and engage them. (more…)